Bachelor of Arts in Tourism Management (BTM)
The Bachelor of Arts in Tourism Management (BTM) is a revised programme of the old BA Tourism Studies. It prepares competent graduates for careers in the tourism and travel industries. It has been designed to give students a solid foundation in both disciplines in order to prepare them for leadership in the tourism sector. Increasingly, employers prefer university graduates with analytical as well as practical skills for management positions. This programme is aimed at producing informed and knowledgeable graduates with a critical awareness of tourism as one of the most powerful forces in the globalized world of today. They should be in a position to demonstrate a theoretically based and practically sound level of competence for employment as tourism officers, tourism marketers, analysts, tourism planners, travel agents, managers, researchers, educators, policy-makers, and tourism entrepreneurs.
Programme Summary
Programme Informations
Two principal passes in A-level in the following subjects: History, Geography, Kiswahili, English Language, French, Arabic, Fine Arts, Economics, Commerce, Accountancy, Physics, Chemistry, Biology, Advanced Mathematics, Agriculture, Computer Science or Nutrition.
Or
Diploma in Tourism, Wildlife Management, Culinary Art, Forestry Management, Nature Conservation, Law, Marketing, International Relations and Diplomacy, Environmental Studies, Marine, Hotel Management and Tourism, Logistic and Planning, Clearing and Forwarding, Procurement and Supply, Business Administration, Social Work, Sociology, Range Management, Tour Guide, Human Resource Management, Hospitality, Cultural and Heritage, Youth Development Work, Food and Beverage or Agriculture with an average of “B’’ or a minimum GPA of 3.0.
OR
Foundation Certificate of The OUT with a minimum GPA of 3.0
The following are subjects offered for Bachelor of Arts Tourism Management (BTM):
LEVEL ONE
Course Codes | Course Title | Status of the course |
OTM 101 | Introduction to Tourism | Core |
OTM 102 | Introduction to Wildlife Ecology | Core |
OTM 103 | Integrated Hospitality Operations | Core |
OTM 104 | Special Interest Tourism | Elective |
OTM 105 | Leisure and Recreation Tourism | Core |
OTM 106 | Customer Care concepts and practices in Tourism | New this academic year (2022/2023. For old students, it is OME 313 |
OFC 017 | Communication Skills | Core |
FRA 1 | French for Beginners | Elective |
OJO 228 | Public Relations | Elective |
ORM 101 | Background to Natural Resources | Elective |
LEVEL TWO
Course Codes | Course Title |
|
OTM 201 | Cultural and Heritage Tourism | Core |
OTM 202 | Tourism Economics | Core |
OTM 203 | Tourism Policy & Planning | Core |
OTM 204 | Tourism Marketing and Promotion | Core |
OTM 205 | Sustainable Tourism Development | Core |
OCP 100 | Introduction to Computer | Core |
OEC 134 | Social Sciences Research Methods | Core |
FRA 2 | Intermediate French | Elective |
OLS 203 | Collection Developments and Management |
|
LEVEL THREE
Course Codes | Course Title |
|
OTM 301 | Event and Festival Planning Development | Core |
OTM 302 | Travel and Tour Operations Management | Core |
OTM 303 | Tourism Entrepreneurship | Core |
OTM 305A | Tourism field Study (May each year) | Core |
OTM 305 B | Tourism Internship -4weeks (April-August each year) | Core |
OTM 305 C | Special Project ( Dissertation) | Core |
- OTM 305 A- Tourism Field Study
Tourism field study will be done by all second years’ students (after completion of 200 series course). This is a compulsory field study to all BTM students. The University will cover organization costs and any other charges as stipulated in cost sharing policy of University. Students must pay course fee as per university regulation and cover their travel expenses (the cost of living and other costs as will be communicated by the department. This is usually a one week education trip to tourism and hospitality establishments and there is no alternative to this. OTM 305 A is a compulsory course, so all students, whom fail to attend will not attain BATM. It is usually conducted in May or June. Registration for the field trip is usually in January. For those who register for a trip and fail to attend, they will have to pay again when next in offer.
- OTM 305 B- Tourism Internship
Tourism students are advised to attach themselves in one of the tourist service providers such as national parks, hotels, travel and tour companies, Museum etc. It is not allowed to intern in your working office. The registration for internship is always in January. The internship is for FOUR weeks. Students are advice do their internship between April and August Each Year.
- OTM 305 C-Tourism Research Project (Dissertation)
Students are advised to propose a title of their interest and email them to the Tourism Department. Thereafter, the department will review the title and give you feedback as either accepted/ accepted with few amendments/rejected and required to re-send. This is done in January each year. The end of submitting a complete research project is AUGUST each year.
60,000 per unit
Practical courses (OTM 305A, B &C) each 200,000
Dr Veronica Nyerere
Email: veronica.nyerere@out.ac.tz
Mobile: 0689868027
- Analyze range of issues related to tourist destination choice and preferences.
- Evaluate linkage among tourism, community and environment.
- Analyze various theories and concepts in tourism for application purposes.
- Analyze the applicability of private public partnership concept in tourism industry.
- Analyze emerging issues in tourism sectors and set mitigation measures.
- Apply different social sciences research skills in solving various tourism issues.
Two modes of assessments:
- Online (MTT), and
- (MTT & AE)
The assessments comprise the Main Timed Test (MTT) which carries 30% and Annual Examination (AE) carries 70%
A pass mark (MTT + AE) is 40% = C
